WHAT WE DO
Building on Super IP
While many tech companies leverage the latest technologies to deliver optimized products, they often fail to capture the hearts of their audience with compelling core content. At BLUE GARAGE, we build platforms based on proven global super IPs, creating and enhancing experiences tailored for fans who already love our content.
Pride in Creating “Entertainment”
Entertainment has the power to bring joy and spread positive values. BLUE GARAGE's Engineering team takes pride in encouraging social harmony and happiness, delivering experiences that bring smiles to people's faces.
Data & Artificial Intelligence
In the rapidly evolving global K-POP landscape, a data-driven, systematic approach is essential. BLUE GARAGE collects all data through its proprietary platform, using it to optimize customer experiences and inform key business decisions. The rapid advancements in AI technology not only reduce costs but also open doors to the creation of new IPs.
Unique Technical Challenges
Fandom platforms face unique technical challenges, such as traffic spikes hundreds of times higher during artist activities. To address these, BLUE GARAGE employs Kubernetes-based infrastructure virtualization, caching optimization, middleware design for handling high-volume requests, and various heuristic methods, solving distinctive and fascinating technical problems that define our innovative approach.
WHAT WE DO
Building on Super IP
While many tech companies leverage the latest technologies to deliver optimized products, they often fail to capture the hearts of their audience with compelling core content. At BLUE GARAGE, we build platforms based on proven global super IPs, creating and enhancing experiences tailored for fans who already love our content.
Pride in Creating “Entertainment”
Entertainment has the power to bring joy and spread positive values. BLUE GARAGE's Engineering team takes pride in encouraging social harmony and happiness, delivering experiences that bring smiles to people's faces.
Data & Artificial Intelligence
In the rapidly evolving global K-POP landscape, a data-driven, systematic approach is essential. BLUE GARAGE collects all data through its proprietary platform, using it to optimize customer experiences and inform key business decisions. The rapid advancements in AI technology not only reduce costs but also open doors to the creation of new IPs.
Unique Technical Challenges
Fandom platforms face unique technical challenges, such as traffic spikes hundreds of times higher during artist activities. To address these, BLUE GARAGE employs Kubernetes-based infrastructure virtualization, caching optimization, middleware design for handling high-volume requests, and various heuristic methods, solving distinctive and fascinating technical problems that define our innovative approach.
BLUE GARAGE
ENGINEERING
BLUE GARAGE
ENGINEERING
“Connecting fans worldwide and managing unique traffic patterns keeps me constantly striving to improve — plus, the great food and flexible hours make working here even more enjoyable.”
Emiel Stoops, Infrastructure Engineer
WHAT WE VALUE
SMALL & LEAN TEAM
With advancements in open-source and AI technologies, a small but cohesive team can now achieve significant impact. BLUE GARAGE embraces an elite, compact organizational model to maximize agility and technological productivity.
PRACTICALITY FIRST
We prioritize practicality and customer experience over technology for technology's sake or premature optimization. BLUE GARAGE leverages cutting-edge technologies and boldly innovates existing systems when they offer the best solution to the problems at hand.
FLAT & FLEXIBLE
BLUE GARAGE operates with a flat organizational structure featuring lead roles for each division. We value practical skills and a genuine drive to make meaningful changes over titles or years of experience.
HOW WE USE TECHNOLOGY
BLUE GARAGE actively leverages cutting-edge technologies tailored to unique requirements, while boldly developing internal modules when necessary.
GraphQL: Single Source of Truth
The business and UX requirements for diverse client types and complex permission systems align perfectly with the strengths of GraphQL. To support this, we have developed and utilized a custom library that integrates Graphene-based databases with various storage layers, with plans to open-source it in the future. By maintaining a streamlined server structure through GraphQL, we enhance our infrastructure and data capabilities, enabling the stable handling of large-scale traffic.
ElasticSearch-As-A-Storage
To effectively manage the asymmetric data characteristics between artists and fans, where read requests far outnumber write requests, we abstract ElasticSearch as a storage layer via a custom library designed for performance and development efficiency. BLUE GARAGE achieves high performance and reliability through a sophisticated combination of databases, ElasticSearch, and Redis.
Karpenter & KEDA + α
While Karpenter and KEDA, based on Kubernetes, are among the fastest tools for automated scaling, they do not fully meet the unique requirements of BLUE GARAGE. To supplement these tools, we employ application-level heuristics, refined caching systems, database indexing, and query optimization to create an efficient scaling solution tailored to our needs.
AI & Recommendation System
BLUE GARAGE integrates various multi-modal technologies, including LLM, Speech, Vision, and Audio AI, to create experiences that strengthen bonds with fans. Our AI stack includes deep learning, natural language processing, speech synthesis, and music generation, aiming to produce vivid content. These technologies enable real-time interactions and optimize fan experiences through data-driven recommendation systems.
Integrated React Ecosystem
BLUE GARAGE applies React consistently across all front-end environments. Through React Native, we aim to support both mobile and web platforms with a single codebase for large-scale services. By abstracting admin code to a high degree, we effectively address complex business requirements, such as permission systems, while enhancing productivity.
HOW WE USE TECHNOLOGY
BLUE GARAGE actively leverages cutting-edge technologies tailored to unique requirements, while boldly developing internal modules when necessary.
GraphQL: Single Source of Truth
The business and UX requirements for diverse client types and complex permission systems align perfectly with the strengths of GraphQL. To support this, we have developed and utilized a custom library that integrates Graphene-based databases with various storage layers, with plans to open-source it in the future. By maintaining a streamlined server structure through GraphQL, we enhance our infrastructure and data capabilities, enabling the stable handling of large-scale traffic.
ElasticSearch-As-A-Storage
To effectively manage the asymmetric data characteristics between artists and fans, where read requests far outnumber write requests, we abstract ElasticSearch as a storage layer via a custom library designed for performance and development efficiency. BLUE GARAGE achieves high performance and reliability through a sophisticated combination of databases, ElasticSearch, and Redis.
Karpenter & KEDA + α
While Karpenter and KEDA, based on Kubernetes, are among the fastest tools for automated scaling, they do not fully meet the unique requirements of BLUE GARAGE. To supplement these tools, we employ application-level heuristics, refined caching systems, database indexing, and query optimization to create an efficient scaling solution tailored to our needs.
AI & Recommendation System
BLUE GARAGE integrates various multi-modal technologies, including LLM, Speech, Vision, and Audio AI, to create experiences that strengthen bonds with fans. Our AI stack includes deep learning, natural language processing, speech synthesis, and music generation, aiming to produce vivid content. These technologies enable real-time interactions and optimize fan experiences through data-driven recommendation systems.
Integrated React Ecosystem
BLUE GARAGE applies React consistently across all front-end environments. Through React Native, we aim to support both mobile and web platforms with a single codebase for large-scale services. By abstracting admin code to a high degree, we effectively address complex business requirements, such as permission systems, while enhancing productivity.
QUOTES
기술적 과제를 함께 고민하며 해답을 찾아갈 수 있어요.
Casey, Frontend Engineer
사용자의 빠른 피드백을 바탕으로 다양한 요구 사항을 최단시간에 전달할 수 있는 방법을 생각할 수 있어요. 좋은 구현에 대한 고민이 곧 팬들의 만족으로 이어지는 경험은 경험할 수록 아주 뿌듯합니다.
Ayden, Backend Engineer
서로의 코드에 대한 자유로운 피드백을 주고받아요. 매번 새로운 인사이트를 얻을 수 있답니다!
Mins, Backend Engineer
K-Pop의 글로벌 서비스가 부딪히는 아주 많은 장애물들을 넘어가는 과정은 굉장히 재밌고 신선해요. 매일 치사량의 도파민과 함께 할 수 있답니다.
Kris, Backend Engineer
내가 좋아하는 아티스트에게 동기부여 받을 수 있는 최고의 회사.
Brian, Frontend Engineer
자연이 함께하는 공간, 수평적이고 협력 중심의 조직 문화 속에서 열정 가득한 서비스를 함께 만들어가요!
Sam, Frontend Engineer
식사메뉴에 대한 고민은 잊어버리고, 코드만 보면 됩니다. 커피는 덤이구요.
Billie, Backend Engineer
A well-chosen name can be as powerful as the code itself.
Tony, Backend Engineer
기술적 과제를 함께 고민하며 해답을 찾아갈 수 있어요.
Casey, Frontend Engineer
사용자의 빠른 피드백을 바탕으로 다양한 요구 사항을 최단시간에 전달할 수 있는 방법을 생각할 수 있어요. 좋은 구현에 대한 고민이 곧 팬들의 만족으로 이어지는 경험은 경험할 수록 아주 뿌듯합니다.
Ayden, Backend Engineer
서로의 코드에 대한 자유로운 피드백을 주고받아요. 매번 새로운 인사이트를 얻을 수 있답니다!
Mins, Backend Engineer
K-Pop의 글로벌 서비스가 부딪히는 아주 많은 장애물들을 넘어가는 과정은 굉장히 재밌고 신선해요. 매일 치사량의 도파민과 함께 할 수 있답니다.
Kris, Backend Engineer
내가 좋아하는 아티스트에게 동기부여 받을 수 있는 최고의 회사.
Brian, Frontend Engineer
자연이 함께하는 공간, 수평적이고 협력 중심의 조직 문화 속에서 열정 가득한 서비스를 함께 만들어가요!
Sam, Frontend Engineer
식사메뉴에 대한 고민은 잊어버리고, 코드만 보면 됩니다. 커피는 덤이구요.
Billie, Backend Engineer
A well-chosen name can be as powerful as the code itself.
Tony, Backend Engineer

WHAT WE BUILD
Expanding the boundaries of entertainment, As a platform that connects fans and artists.

ONE MORE THING
We are creating a new type of IP using AI technology.

ONE MORE THING
We are creating a new type of IP using AI technology.

ONE MORE THING
We are creating a new type of IP using AI technology.
ORGANIZATION
Platform Division
The Platform Division creates a new space for interaction between fans and artists, built on global super IPs. By ensuring real-time data processing and managing large-scale traffic, we maintain high responsiveness at all times, delivering immersive services to fans.
AI Division
The AI Division enhances emotional connections between fans and artists through multimodal technologies such as LLM, Speech AI, and Vision AI. This division designs vivid interaction experiences and explores new types of IP creation powered by advanced technologies.
Infrastructure Division
The Infrastructure Division establishes a highly optimized cloud environment using Kubernetes. With rapid auto-scaling and resource allocation, it efficiently handles sudden traffic surges, while caching and multi-layer middleware designs ensure peak performance. Focused on stability and scalability, this division supports seamless operation of the platform and AI technologies anytime, anywhere.
ORGANIZATION
Platform Division
The Platform Division creates a new space for interaction between fans and artists, built on global super IPs. By ensuring real-time data processing and managing large-scale traffic, we maintain high responsiveness at all times, delivering immersive services to fans.
AI Division
The AI Division enhances emotional connections between fans and artists through multimodal technologies such as LLM, Speech AI, and Vision AI. This division designs vivid interaction experiences and explores new types of IP creation powered by advanced technologies.
Infrastructure Division
The Infrastructure Division establishes a highly optimized cloud environment using Kubernetes. With rapid auto-scaling and resource allocation, it efficiently handles sudden traffic surges, while caching and multi-layer middleware designs ensure peak performance. Focused on stability and scalability, this division supports seamless operation of the platform and AI technologies anytime, anywhere.
The Journey of BLUE GARAGE Has Just Begun
We embrace diverse perspectives and backgrounds, and we are seeking innovative talent to lead our global expansion. With a fair evaluation system focused on performance and capabilities, along with the best compensation packages, we offer opportunities to create significant impact alongside top-tier experts in various fields.
CAREERS
CEO (Name)
Hyun Sik Pi, Min Jong Chung
Main Phone Number
1577-9172
Address
(05402) 7-13, Seongan-ro, Gangdong-gu, Seoul, Second Floor (Seongnae-dong)
E-commerce Permit
No. 2021-Seoul Gangdong-2601
Business Registration No.
327-87-02151
Host
Amazon Web Services
Copyright ©BLUE GARAGE Corp. All Rights Reserved.